SNICKERS:
FLEETS

Twitter deleted Fleets on Aug. 3rd, 2021.
An announcement every social media manager knows about.
Unless the SMM missed it because they were hungry.

 

Produced during internship.

BBDO NY
AD:
Meredith Welborn

CASE STUDY

This is a case study for work I did on the Snickers account at BBDO NY.
Note:
Fleets were Twitter's version of Instagram stories; a highlighted image post that only lasts for 24 hours.

Fleet
Fleet

Fleet at 10 am EST

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Fleet
Fleet

Fleet at 11 am EST

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Fleet
Fleet

Additional Fleet 2

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Fleet
Fleet

Fleet at 10 am EST

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1/17

AUG 2.
LAST DAY FLEETS ARE ACTIVE

AUG 3.
FLEETS GONE
3 PM EST

AUG 3.
AFTER FLEET REMOVAL

RECOGNITION

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