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SNICKERS:
FLEETS
Twitter deleted Fleets on Aug. 3rd, 2021.
An announcement every social media manager knows about.
Unless the SMM missed it because they were hungry.
Produced during internship.
BBDO NY
AD: Meredith Welborn
CASE STUDY
This is a case study for work I did on the Snickers account at BBDO NY.
Note: Fleets were Twitter's version of Instagram stories; a highlighted image post that only lasts for 24 hours.
Fleet
Fleet at 10 am EST
Fleet
Fleet at 11 am EST
Fleet
Additional Fleet 2
Fleet
Fleet at 10 am EST
1/17
AUG 2.
LAST DAY FLEETS ARE ACTIVE
AUG 3.
FLEETS GONE
3 PM EST
AUG 3.
AFTER FLEET REMOVAL
RECOGNITION
(CLICK THE LOGOS FOR COOL ARTICLES.)
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