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GUITAR CENTER
There's no shortage of social media platforms, yet musicians still can't find a way to connect with each other that's better than the outdated Craigslist, and flyers on light poles.
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Guitar Center can help these musicians find each other by being not just a store for musicians, but a place and platform to connect.​
VIEW PROTOTYPE
SPEC WORK
AD: Cara Wolder, Ellen Veith
GUITAR CENTER CONNECT
GUITAR CENTER STAGE
The largest Guitar Center stores can become experiences by reducing inventory and creating a place to jam.
PARTNERSHIP
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