google: trending billboards

It’s almost impossible to keep up with fashion in a world of lightning-fast microtrends. We turned the most searchable patterns and fabrics into searchable billboards, showing that even without words, you can always Find That Thing with the Google App.

Cannes Shortlist x2
D&AD Shortlist
One Show Silver, Bronze, Merit
Andy Award
Clios Silver x2, Bronze

ooh | interactive