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GOAT APP

Sneaker culture has become diluted and chaotic in recent years, with the influx of rich resellers, fakes, and people who want the look but not the community.

GOAT App is dedicated to authenticity in sneaker resale without sacrificing exclusivity or sneakerhead culture.

SPEC WORK
AD:
Myles Alston

GOAT APP: HONOR THE VERIFIED

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STUNT: GOAT Jam x Smucker's

What better way to preserve sneaker culture than... getting sneakers out of preserves?

GOAT partners with Smucker's and various shoe companies to revive their archival styles and colorways. These jars will be sold only in local bodegas - the most authentic kind of "community center." Under the lid you'll find the unique JAM code for the specific shoe represented on the jar. Enter it into the GOAT App to get a chance to score this exclusive re-release.

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