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FOLGERS
TASTE CLAIM
Folgers conducted a blind taste test to see which coffee consumers liked more: Folgers Black Silk or Starbucks French Roast.
This social campaign leans into the evergreen "POV" trend on social to invite consumers to make the winning choice (Spoilers: it's Folgers).
BBH USA
Creatives: Alanna Watson, Nia Bolling,
Liv Johnston, Madeline Honig
Producer: Perry Von Stade
Director: Louise Palmberg, ArtClass
OLV
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