aew: #StickItToMcMahon

All Elite Wrestling is known for crazy stunts, stupid (but fun) gimmicks, satisfying violence, and all around great storytelling. So of course, they'd kidnap the cousin of WWE's CEO just to #StickItToMcMahon.

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STEP 1: KIDNAP A MCMAHON

We kidnap (read: pay off) one of McMahon's relatives to help us destroy our competitor WWE’s Wrestmania ratings. We’ll buy every out-of-home placement we can find in Stamford, CT, centering around WWE HQ. Maybe even a billboard right across from McMahon's office window.

STEP 2: #stickittomcmahon

Wrestling fans pledge their loyalty by destroying WWE merch or tickets in the most extreme way possible, then posting it to #StickItToMcMahon. The best entries win a free ticket to a special upcoming event…

Step 3: the end of mcmahon

AEW's new special event The New Era airs simultaneously as WWE's Wrestlemania 39, stealing their ratings. On Live TV, we'll show the most extreme betrayal of Vince McMahon that Kidnapped Cousin McMahon could do... change his name and disown the McMahon lineage entirely. And then wrestle.

VCU Brandcenter | AD: Griffin Drew, AD Edits: Shrinidhi Vijay